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A good domain name is the first prerequisite for a successful Web presence. But what makes a domain to a "good" domain? And what is it under review to legal problems?
Advantages of a private domain
Today is a serious web presence expected under its own domain name to the name. A company that fails to do so will quickly stamped as unprofessional.
Characteristics of a good domain name
The following criteria will help, the quality of a name to assess: - If the domain is short?
That can be important, because short domains better memorize. And on business cards see Action addresses not just elegant. - Can you imagine the domain names well remember?
Because if surfers that have been with you, not the domain can remember, it will be difficult to attract repeat visitors.
Domain name has something very much with the length of the name to do it. But other factors, such as the sound, play an important role. Wuuul.com can be much easier to remember than zlkmy.com. If you use natural words, it can promote your market gratefully. Usually, this effect can be amplified by dashes between the individual words to be set. Example: webdesign-reference.com. - Is the domain sufficiently from those of competitors?
- What associations are triggered by the domain? Sunshine.com has a very different effect than bastard-from-hell. Com. Which of these two domain names would be better for you depend on your target group.
- Has the domain descriptive character of a white man, what is on the side, if the domain name knows?
Legal Notes
First of all, check to see whether your desired domain name is still free. CheckDomain.com is our recommend.
If the domain is still available, you can make it, through the following checklist: - Not in name brands and certainly no names of companies. "Brand" includes everything possible, including the names of products. They also use no names of movies, magazines, software products, music groups, etc.
- Do you also on the names of famous people.
- Even the name of your neighbor, you may not simply as domain name registration.
- Do not use city names or license plate. The same applies to the names of government institutions.
- Try using your domain does not profit from typos to beat. Amezon.com to register would also not a good idea.
Basically, you have a right to your own name as a domain name to register. However, there are some in this regard pitfalls, so we advise you to refrain, if your desired names with a point on the checklist collide. Thus, for example, a Mr. Krupp his domain krupp.com to cede the Krupp company, because the company is so well known.
A professional trademark search can be very expensive. You could also advance with a few alternatives: take, for example, a search engine and enter the key words of your desired domain name in it. Caution: even name similarities are a problem!
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