If you have something to sell on the Internet, play good product photos an important role. Good photos convey an impression of the physical presence of the product, give the prospective buyer an additional decision-making basis and eliminate uncertainties.

If you do not believe, try it out, the source catalog without photos.

All marketers can say: Product photos are sales.

But only if these photos are professionally take. In the following article, we guide you to make product photos, without much money in a photographer hiring.

Quality
To continue your pictures professionally, you need to first for a decent output quality. If you have a digital camera, select the best resolution. Even your model has a reasonable automatic color calibration.

Of course, your images with an analog camera shoot, and then later in the computer further. Decisive interface is the scanner. You should have a resolution of 300dpi use - depending on the requirements of a little more or less.

Not a word about colors and computer illustration: Generally, you can expect that your screen representation of an image is not exactly identical to the display on another monitor will be. This effect arises because each monitor colors slightly different principle. In addition, there are user-defined settings such as brightness, contrast or color temperature.

A similar effect can be also in digital recording devices such as scanners observed: every Scan is a slightly different color digitizing.

For professional avoid these problems requires expensive special equipment for accurate color calibration.

Meanwhile deliver many equipment manufacturers, however, a so-called ICC profile with: in these files are the characteristics of the device in terms of color representation specified. Although you with these files are not wholly achieve results, but you will come one step closer to a reliable result. We recommend that these files are possible to use.

Placement of the product

If you have little experience with photography, build a simple scenario: your product in a simple position on a monochrome background.

Often objects act better, the slightly slanted. This avoids an overly static impression. They also experimenting with the exact position of your product on your document, or leave out of the catalogue of merchant shipping inspire your confidence.

The background should be used for the initial simple: monochrome, or no grain structure. Look for a sufficient contrast to the object: please no green peas in a green cardboard photograph.

It is here for a more neutral document decide (for example, white or grey). But who, for example, green peas on red cardboard photographed, reached by the sharp color contrast a whole new effect is that the picture does poppy, vigorous, alive.

Lighting

Here is the beginning: keep it simple A normal warm, natural lighting does it usually quite good (daylight?). Experiment with the flash of your camera when the ambient light to dark. Alternatively, set up a light on the object.

If you have a digital camera, you are not surprised about strange results: automatic color adjustment has often problems with artificial light.

Image size

If the image present on the Internet, you first create a strong smaller version - your surfers will give you the fast charge time.

Frequently, however, there is a deeper need for details, the closer the buying decision approaches. In order to meet this, you can use a high-resolution screen version as downloads. You can also highlighted specific details separately, such as by a marked magnification. Some automakers example, show only an overall picture of their model and form including magnification parts of the design, to which they are particularly proud.

Colors and contrasts

With Photoshop, Paintshop, or the tool of your choice, you can match the color of the picture yet subtly post: here a little more contrast, as little more saturation. The corresponding menu items are almost always self - hold for "saturation", "Color Adjustment", "contrast" or "brightness" look.

But beware: subtle changes are in order, really interpolation measures is not. Turn your computer screen is not bright white, if your product is only gray.